Tag Archives: Sprint

When Nightline and ABC News paint with a broad brush

ABC World News

Image via Wikipedia

This evening, ABC World News and Nightline will both air stories about corrupt state legislators. They’re calling the series, “State House Scoundrels”. The teaser says, “a lack of scrutiny breeds scandal among state lawmakers.” Continue reading

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Clever Marketing from Whole Foods

Whole Foods Markets throws the best happy hour in town and nobody knows.

Every other Friday, from 5 to 7 p.m., for just $5, smiling Whole Foods employees will serve you five appetizers paired with five different wines or beers.  Of course they’re trying to sell you something. It’s called “Five After Five”.

At each station — they’re strategically located throughout the store —  there’s someone explaining how the food was prepared or answering your questions about the wine or beer. They also have recipes available for each item.

Tonight’s theme was “Cooking with Beer”. I ended up buying a Belgian ale I never would have bought without tasting it first. I paid $8.99 for the ale and will probably buy it regularly. I don’t know how much Whole Foods actually spent on me tonight — probably more than the $5 I paid, but they will recoup that marketing cost quickly, probably after I purchase another bottle of that ale.

Oh, and I left the store so impressed I am spending part of my Friday night telling you about it. Check out the photos I took at each station. (I used my new HTC EVO 4G from Sprint — it launches next Friday, June 4. For a cell phone camera — this is 8 megapixels — these photos are pretty good, especially when you consider I cropped them all really tightly so they would fit on this page.)

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How Posterous Helped me Tell the Story of the EVO 4G

The EVO 4G from Sprint launches June 4, 2010.

Over the last year, in addition to this blog, I’ve kept a blog on the site Posterous.com. It’s a blog where I focus on technology policy, mobile phones and Sprint.

In my experience, Posterous is substantially easier to manage than WordPress, but it doesn’t allow you the ability to personalize your blog to the extent WordPress offers. What it does offer is a quick bookmarklet, similar to Tumblr. When I spot a story, video or photo on the Web, I can quickly link it to my Posterous. There’s no formatting, no cutting and pasting of links — it’s just a quick and easy upload. I can even post to my Posterous via my mobile phone. WordPress takes me more time to manuever.

My Posterous site allows me to quickly link to a Sprint news release, video or perhaps a New York Times story about the FCC’s latest move and offer readers my take on why it’s important. I’ve set up my Posterous to automatically populate my Twitter feed, so the title of the Posterous post shows up as a tweet with a shortened URL linking back to the site.

Posterous makes blogging easy for busy people. Continue reading

Tweet a 20: How a N.C. Charity is Using Twitter to Raise Cash and Help Kids

Tweeta20

Twitter is helping Thompson Child & Family Focus raise needed funds.

I’ve been to more than my share of boring fundraising events. I’ve hosted my share, too — I am former political fundraiser. If I’m going to be honest, events like these are really check collection devices. If you hold an event, people will give money.

That doesn’t mean we like it.

Crystal Dempsey, Katey Dietz and Kathy Rowan, some of the folks helping to organize an annual fundraising luncheon for Thompson Child & Family Focus, a Charlotte, N.C.-based charity, had a novel idea to make their event a little more fun and raise some extra money along the way. They decided to use Twitter to drive traffic to a fundraising page on the charity’s website. While the luncheon is going on — it’s this Tuesday, May 11 —  they will live tweet what’s happening.

Their Twitter hashtag is particularly catchy: #tweeta20.

In advance of the luncheon, they are asking folks on Twitter and various social media channels to give the charity $20. Everyone who does so will be given a chance to win tickets to the Broadway tour of Wicked, performing in Charlotte later this summer.

Disclosure: Crystal, Katey and Kathy asked me to loan them some Sprint Overdrives, our 3G-4G mobile hotspot for use during the event. I gladly obliged. Ten of the attendees on Tuesday will sit at a special Twitter table at the event and Live Tweet what’s going on via Sprint 4G.

I thought this was a particularly creative idea to use social media for a good cause. So far, the @ThompsonCFF team has raised over $1,000 that they wouldn’t have otherwise.

The luncheon is Tuesday. Be sure to follow the live tweets via #Tweeta20. And if you can spare the cash, help the Thompson folks out. The kids they’ll help say thank you.

Throw Out the Bathwater

The mural at the top of the dome is called the "Apotheosis of Washington".

My favorite place in Washington: the view looking up inside the Capitol Rotunda.

“Why pay for a golf trip, dinner or full-page ad when you can tweet for free?” asks Cecilia Kang in a front page story of this morning’s Washington Post.

“The influence peddlers of K Street have discovered the power of social networking on such Web sites as Twitter and Facebook,”  Kang writes. “Using their own names without mentioning that they work in public relations or as lobbyists, employees of companies with interests in Washington are chattering online to shape opinions in hard-to-detect ways.”

In the story, Kang points out how some PR people and lobbyists are less than transparent in their use of Twitter, Facebook and other social  to advocate for their clients. Though Sprint was mentioned in the story, she doesn’t cite us an example of companies who are working “undercover” or as an “influence peddler”.

That’s because our team fully discloses our affiliations online. For example, I use Sprint’s logo on my Twitter background and I identify myself as spokesman for Sprint on public policy issues. On my tech blog and my You Tube channel, I have an even lengthier bio. Disclosing that is not only in Sprint’s interest, but it’s in my personal and professional interest.

My fear is that more conservative, risk-averse companies will read Kang’s story and decide social media shouldn’t be used at all. I hope not —  I believe the more open and more spirited the debate is, the more likely it is we’ll end up with a reasoned public policy decision.

In my view, Kang appropriately questions the lack of similar disclosures by others. More companies and trade associations should require their employees to disclose their affiliations online. Sprint does.

Photo credit: Flickr: o palsson

If You’re Getting an iPad, Why Not Make it a 4G iPad?

Apple does product launches better than anyone. Period.

Their next big launch is the iPad this weekend. While I am not in the market, for those who are, you should consider getting the WiFi version and then make it a 4G iPad by getting the Overdrive from Sprint.

Of all the things we sell at Sprint, this is my favorite product. It’s a mobile hotspot where you can connect up to five WiFi enabled devices to the Internet. You connect at 4G speeds where that’s available and to 3G where we haven’t rolled out 4G yet.

Just this week we launched another 4G market — this time, Houston. We’re already in 28 markets covering over 30 million people. By the end of the year we expect to cover 120 million people with Sprint 4G goodness. As for our competitors, they are still in the testing phase with 4G.

Oh and when it comes to all these rumors about a 4G iPhone, they’re actually true. You can get a 4G iPhone from Sprint right now.  😉 Watch:

When the Media Gets it Wrong

This week I’ve learned from the media that my employer hates Catholics and their efforts to help Haitian earthquake victims.

Well, that’s what’s been reported by The New York Times, so it must be true, right?

HA!

Let me give you the back story. I find it to be an insightful view into how the media and Washington public policy advocates work. Continue reading