Tag Archives: Social network

Vail Resorts seeks to bypass Foursquare & Gowalla

Drop Your Knee Not Bombs!

Powder day at Vail. Photo credit: Flickr, zachd1_618

Vail Resorts has begun beta testing a new location-based social network for skiers and boarders at Vail, Breckenridge, Keystone, Beaver Creek in Colorado and Heavenly in California. Dubbed Epic Mix, the system relies on the existing bar code scanners the lift operators use to scan your lift ticket before you board the chair lift.

I found out about it when a friend skiing at Vail this week posted an update on his Facebook page. (Apparently I missed Vail Resorts’ August news conference in New York announcing Epic Mix. I mean, it was in August. Who holds a news conference in August?)

This video explains:

At any rate, the idea is pretty simple. If you have an Epic pass, which is a plastic ID photo with an RF identification chip embedded inside, you can join the network.  Continue reading

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When Foursquare and Twitter are at their best

Image representing Foursquare Solutions as dep...

Image via CrunchBase

On my way back from a business trip to Texas earlier this month, I had a layover in Charlotte. When I checked in on Foursquare, I saw that my Twitter friend Olivier Blanchard (@thebrandbuilder) was in the airport, too. I tweeted him a direct message and it turns out he was at the restaurant next door. We ended up connecting in person and having a great conversation about his work, brands, blogging and the like. What was really fun is that we discovered we went to the same college and studied under many of the same professors, though I had graduated before Olivier had enrolled.

Olivier and I had never met in person before.

That’s what I love about social networks — when they connect me in person with people I would never have met. Participating otherwise doesn’t hold much value for me, except for those Gowalla badges. (Just who is their graphic designer, anyway?)