You know what I’m talking about.
The inefficiency. The lack of accountability. The inequity. The corporate-speak. Everything that makes me hate working in a huge corporation.
As someone who advises executives on how to communicate effectively with employees, customers and the media, I have the best shot of anyone in my company to help radically change and improve the way we do business.
That’s why I love my job.
Every day I show up to work and I get the chance to convince the executives that our employees, customers and media will respect them if they follow these rules when communicating:
1) Tell the truth.
3) Admit it when you’ve made a mistake and take responsibility for it.
4) Say what you’ve learned from your mistakes.
5) Understand things from the other person’s perspective — be that your employees, your customers or the journalists covering the company.
When the businesspeople I advise resist this, that’s when we see problems develop which, if left unattended, eat away at our business and our bottom line.
That just kills me because I am a hypercompetitive person. (I’m pretty sure I got that trait from being the youngest of 4 kids.)
Every morning I wake up and think about what can I do to beat the competition. Some days, I feel like I’m the star basketball player on a losing team. Day after day, I go to practice and work hard. The game day comes, I score 35 points and capture 12 rebounds and we still lose.
Other days, our team at work really comes together and somehow it just clicks. The executives I work with are really stumped and come to us for a solution, not just to a communications problem, but to a problem that strikes at the core of our business. Our Corp. Comm. team really rallies to the occasion and conceives of and implements a creative approach to a business problem. Together, we inspire each other and move our company forward.
With this blog I hope to chronicle my journey through Corporate America as a businessman first and communicator second. I also hope to share with you what I’m doing to improve how my company does business. If I’m successful, Dilbert won’t be funny any more.
I’m not holding my breath.
But I do hope I can share my personal observations, strategies and tactics and you can do the same. Let’s get the conversation started.
John Taylor, May 2010.
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