About this Blog

Scott Adams is a funny man. His Dilbert cartoon nearly always cracks me up because he completely captures the horrible bureaucracy that plagues Corporate America.

You know what I’m talking about.

The inefficiency. The lack of accountability. The inequity. The corporate-speak. Everything that makes me hate working in a huge corporation.

As someone who advises executives on how to communicate effectively with employees, customers and the media, I have the best shot of anyone in my company to help radically change and improve the way we do business.

That’s why I love my job.

Every day I show up to work and I get the chance to convince the executives that our employees, customers and media will respect them if they follow these rules when communicating:

1) Tell the truth.

2) Listen.

3) Admit it when you’ve made a mistake and take responsibility for it.

4) Say what you’ve learned from your mistakes.

5) Understand things from the other person’s perspective — be that your employees, your customers or the journalists covering the company.

When the businesspeople I advise resist this, that’s when we see problems develop which, if left unattended, eat away at our business and our bottom line.

That just kills me because I am a hypercompetitive person. (I’m pretty sure I got that trait from being the youngest of 4 kids.)

Every morning I wake up and think about what can I do to beat the competition. Some days, I feel like I’m the star basketball player on a losing team. Day after day, I go to practice and work hard. The game day comes, I score 35 points and capture 12 rebounds and we still lose.

Other days, our team at work really comes together and somehow it just clicks. The executives I work with are really stumped and come to us for a solution, not just to a communications problem, but to a problem that strikes at the core of our business. Our Corp. Comm. team really rallies to the occasion and conceives of and implements a creative approach to a business problem. Together, we inspire each other and move our company forward.

With this blog I hope to chronicle my journey through Corporate America as a businessman first and communicator second. I also hope to share with you what I’m doing to improve how my company does business. If I’m successful, Dilbert won’t be funny any more.

I’m not holding my breath.

But I do hope I can share my personal observations, strategies and tactics and you can do the same. Let’s get the conversation started.

John Taylor, May 2010.

p.s. Before you leave, please take a moment to read and review these important and necessary housekeeping details:

  • The views expressed on this blog are solely mine. They do not reflect Sprint Nextel’s positions, strategies or opinions. For those please visit here.
  • This blog is focused on corporate communications issues. If you’re interested in learning more about my work in telecom and technology public policy or my personal views of Sprint’s products and services, visit my tech blog.
  • My comment policy is pretty straightforward. Please review it before commenting here.
  • The names of the companies, products and services, as well as all trademarks and copyrights mentioned in this blog, are the property of their respective owners.
  • This blog is powered by WordPress, an Automattic company. Visitors to this blog should visit the Automattic privacy policy site to understand what information about you Automattic will share with me.
Advertisements

2 responses to “About this Blog

  1. I landed up here by serendipity. I live in India and am an obsessive compulsive customer service evangelist. I like your blog, your approach and your style. I hope to return often and comment where I can. You can learn something about me in my blog.

  2. Thanks Ramana. At some point in 2009 I expect to vacation in India. We’ll see if I make it to your town.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s