Don’t tell me what statistics say. Show me.

Each grain of rice represents a person

There is fascinating exhibit in the foyer of the Kennedy Center which uses individual grains of rice to demonstrate the significance of statistics. Each grain of rice represents a person. The pile in the foreground  of this photo I took represents the number of people in the U.S. who commute to work between midnight and 5:59 a.m.

The reason this is such effective communication is because it shows viewers exactly what the statistics mean. Too often as communicators, we forget about the visual learners among us. We also tend to numb our audiences with numbers. Think about that the next time you put together a presentation or you write a speech. Helping your audience understand a statistic can be as simple as a grain of rice.

The exhibit, called “Of All the People in the World,” is part of “On the Fringe: Eye on Edinburgh”, a festival going on at the Kennedy Center which shows off some of the best performances from Edinburgh’s Fringe Festival.

Check it out if you find yourself in Washington, D.C.


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