How the Washington Post is Balancing Online and Print Editions

The ombudsman at the Washington Post has an insightful column about how his paper is balancing the growth of their online edition and the decline of their print edition. His recent blog entry is also a helpful discussion of this topic.

The struggle isn’t new and it’s not unique to the Post.

But if you work in media relations like me, I urge you to read the column. It will give you a better idea of the pressure journalists are under and also a better idea of what kind of story they are likely to be interested in.

I don’t envy journalists working in the newspaper business. As they say where I grew up, “they’ve got a tough row to hoe.”

But their work is vitally important to our society, our politics and our culture. As PR people, our efforts to help reporters with their work become even more important.

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