Nearly a month after the fake BP Twitter account, @BPGlobalPR, was started, the real BP asked Twitter to enforce its parody policy.
According to the New York Times, BP made the request of Twitter today.
When I first wrote about the BP parody account on May 22, the account had 900 followers. Now over 148,000 people follow @BPGlobalPR and the story has been reported on in dozens of news stories.
Not that BP is taking anyone’s public relations advice, but had BP contacted Twitter earlier as I had suggested, I’m pretty sure that the request would have escaped media attention. (It certainly wouldn’t have merited a New York Times mention.)