When Product Placement Beats You Over the Head


I saw Killers,  the new Ashton Kutcher-Katherine Heigl vehicle today. Critics hate it, but it is what it is — a pleasant summer movie. I will say there was way too much product placement for my tastes. There were laptops, several brands of liquor, even pregnancy tests woven into the storyline.  It just beat the audience over the head — I’m not sure it made me more likely to buy any of these products. This clip of a chase involving a Volvo was typical.

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