Tweet a 20: How a N.C. Charity is Using Twitter to Raise Cash and Help Kids


Twitter is helping Thompson Child & Family Focus raise needed funds.

I’ve been to more than my share of boring fundraising events. I’ve hosted my share, too — I am former political fundraiser. If I’m going to be honest, events like these are really check collection devices. If you hold an event, people will give money.

That doesn’t mean we like it.

Crystal Dempsey, Katey Dietz and Kathy Rowan, some of the folks helping to organize an annual fundraising luncheon for Thompson Child & Family Focus, a Charlotte, N.C.-based charity, had a novel idea to make their event a little more fun and raise some extra money along the way. They decided to use Twitter to drive traffic to a fundraising page on the charity’s website. While the luncheon is going on — it’s this Tuesday, May 11 —  they will live tweet what’s happening.

Their Twitter hashtag is particularly catchy: #tweeta20.

In advance of the luncheon, they are asking folks on Twitter and various social media channels to give the charity $20. Everyone who does so will be given a chance to win tickets to the Broadway tour of Wicked, performing in Charlotte later this summer.

Disclosure: Crystal, Katey and Kathy asked me to loan them some Sprint Overdrives, our 3G-4G mobile hotspot for use during the event. I gladly obliged. Ten of the attendees on Tuesday will sit at a special Twitter table at the event and Live Tweet what’s going on via Sprint 4G.

I thought this was a particularly creative idea to use social media for a good cause. So far, the @ThompsonCFF team has raised over $1,000 that they wouldn’t have otherwise.

The luncheon is Tuesday. Be sure to follow the live tweets via #Tweeta20. And if you can spare the cash, help the Thompson folks out. The kids they’ll help say thank you.


2 responses to “Tweet a 20: How a N.C. Charity is Using Twitter to Raise Cash and Help Kids

  1. John, thank you so much for Sprint’s support today. We literally couldn’t have done it without the 4G drives. They were super easy to set up and use. For our table of hyper-tweeters, that meant all the difference!

    • You’re more than welcome. I’m glad that it worked out. I really think the “Tweet a 20” concept is something that other non-profits should employ. Very creative use of social media, in my opinion.

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