JetBlue’s Twitter Strategy


Of all the companies I follow on Twitter, JetBlue seems to engage customers better than any one else. Today, I noticed that they are using Twitter to celebrate their 10-year anniversary. (I first encountered JetBlue’s Twitter deals in 2008.)

In a new video from Ragan Communications, JetBlue’s Morgan Johnston explains the airline’s Twitter strategy and how he handles it with @JetBlue and @JetBlueCheeps.

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