Earlier this month I had a chance to spend a few days in Las Vegas with a dear friend who was celebrating a birthday. He and his wife wanted a long weekend with no kids and a group of D.C. friends who had dispersed over the years. I went and had a blast. While I’m not much of a gambler, I always enjoy Vegas — mainly because of the fine dining, the nice hotels, and the shows.
One thing I wanted to check out on this trip was the new City Center complex. At $8.5 billion, it’s reported to be the priciest real estate development in U.S. history. I got to tell you, I was taken by the architecture and art of the complex. Though I skipped the $15 a head admission ticket to the show by the same name at the Bellagio Museum of Art, I will say the collection of public art at City Center is one of the best I’ve seen in a while.
From a PR point of view, I sympathize with the PR team at MGM Mirage Corp. who are pitching the complex to architecture critics, art critics, travel media and the like — to get reporters to write about a building opening, you have to be doing something important inside the building. (That’s what the real news is — not the architecture or art itself.)
Since gambling, excuse me — gaming — isn’t particularly newsworthy, they have to rely on the strength of the architecture and art to capture the imagination of writers. Fortunately, that’s pretty strong.
Check out this video I shot.